Investing in Partnership
Over 25 years of principal investing and CEO experience dedicated to the lower middle-market.
Experience with a Long-Term Lens
Mercury Partners is a privately funded investment company looking to acquire and operate lower middle-market founder-owned businesses. Mercury’s focus is on U.S. companies with revenue of $10 to $50 million that operate in the business services and financial services industries.
No forced sale timelines
No institutional fund pressure
No short-term financial engineering
Guided by Experience and Accountability
Brad de Koning brings over 25 years of principal investing and executive leadership experience dedicated to the lower middle market. As Founding Partner of Mercury Partners, he leads the firm’s investment strategy and works closely with management teams to support long-term growth, continuity, and value creation.
Over 25 years of principal investing and CEO experience
Former CEO and private equity managing director
Directly involved from investment through long-term partnership
Disciplined Criteria for Long-Term Partners
Mercury Partners focuses on founder-owned, lower middle-market companies that align with our long-term, partnership-driven investment approach. We seek businesses with strong fundamentals, durable markets, and leadership teams ready to grow with a permanent capital partner.
The Right Business
We invest in established companies with defensible positions and long-term growth potential.
- Loyal, diverse customer base
- Unique value proposition
- Attractive end markets with predictable growth
- Distinct differentiation vs. competitors
Financial Criteria
We focus on U.S.-based companies within a defined revenue and transaction range.
- Revenue: $10M – $50M
- EBITDA: $1M – $4M
- Transaction Size: $5M – $25M
- Geography: United States only
Transaction Type
Mercury prefers control positions and flexible deal structures aligned with founders and management.
- Majority or control ownership strongly preferred
- Acquisitions, management buyouts & recapitalizations
- Select operational turnarounds & financial restructurings
Industry Focus
We focus on services businesses with recurring demand and operational depth.
- Healthcare Services
- Business Services
FAQs
Frequently asked questions about Mercury Partners, investments, and ownership philosophy.
Mercury Partners has over 25 years of principal investing and executive leadership experience dedicated to the lower middle market.
Mercury Partners is led by Brad de Koning, who has over 25 years of principal investing and CEO experience across lower middle-market companies.
Mercury has invested in and supported companies across technology-enabled services, information services, facilities management, testing and inspection, logistics, and distribution.
Mercury Partners invests in U.S.-based, founder-owned businesses with $10 to $50 million in annual revenue. The firm primarily focuses on companies in business services and healthcare services with strong differentiation and stable end markets.
Mercury has experience across healthcare diagnostics, monitoring, outsourced services, tech-enabled solutions, medical products and distribution, and repair and maintenance services.
Ready to explore a partnership?
We're here to discuss how Mercury can support your business transition.